Doesn’t it irritate you when you schedule a meeting and the other person shows up a half hour late? Once in a while, it’s not that bad, especially when there is a legitimate reason. But when it happens more than that, even explanations wear thin. Soon that person is viewed as unreliable. From that point on, any time they make a commitment about anything, you doubt them. And why shouldn’t you?

Is this situation any different from when you agree to deliver something at a particular time and don’t follow through? How many times are you guilty of promising something—an assignment, a call, a review, or any professional responsibility—and miss delivering? Once in a while, life happens and it is unavoidable. But when it happens more than that, you develop a reputation of being unreliable.

When something does prevent you from following through, do you notify the person BEFORE the expected promise, that you will be delayed or unable to deliver? That small act of courtesy and respect preserves trust.

In our profession, credibility is one of our most valuable assets. Be diligent in ensuring that your word carries weight. When you commit, follow through. When you cannot, communicate promptly. Prove yourself to be credible.