1 min readWhat Reality are you Naming?

by Guy Gage | November 23, 2025 | Business, Client Experience

Leaders establish reality by the way they talk about something. If a firm leader talks about a situation as unimportant, their followers will not take it seriously. If a leader refers to a decision as ill-advised, others will also resent it. If a leader reinforces a strategy, it will be adopted as the way to go.

Leaders must take heed on how they describe reality, as others will be influenced. Careless words persuade others more significantly than they realize. Their words don’t change the situation; they only influence their team’s experience of it.

“This is a bad decision.” OR “We haven’t worked out all the bugs yet.”

“This new software is making me miserable.” OR “I’m looking forward to when it all comes together.”

Be a leader because your voice is heard. What kind of reality are you creating for those around you?

Read Related Blogs:

Capacity Is a Leadership Skill

As another tax deadline approaches, capacity is an overarching theme in my coaching calls, and probably a familiar conversation in your firm. I’m hearing We just need more people, and We need better technology, or We just need to get through this deadline. Sometimes,...

read more

The Professional Skills Advantage

For years, the accounting profession has focused on becoming more efficient. Don’t get me wrong, efficiency matters. Technology is helping us automate work, analyze information and do more in less time. But efficiency alone isn’t going to build the firms we want for...

read more

Stop Giving It Away

Don’t you hate it when someone asks you a question, looking to get something for no charge? You know the answer to their question and you’d like to help. But you also feel taken advantage of. But you may not realize that you have done this to yourself for as long as...

read more