Stress arises when we perceive a potential threat to our well-being, even if there is no actual danger. For example, feelings of overwhelm or loss of control instinctively triggers a stress response regardless of the reality of the situation.

Gratitude, by contrast, is a deliberate practice that activates calm and rest. By intentionally cultivating gratitude, we can counteract stress and regain a sense of balance. In fact, gratitude is one of the most effective stress management strategies we know, particularly during times of high pressure.

The reason gratitude is so powerful in managing stress is that the brain is wired in such a way that we cannot experience both emotions simultaneously. We have the ability to choose—either to let our automatic stress response to take over or to intentionally activate a mindset of gratitude.

One of my coaching clients sought to incorporate gratitude more frequently into her daily routine. She developed a system of reminders and quotes to help refocus her attention throughout the day, making gratitude a habit—even in challenging situations. As a result, she noticed that her stress levels decreased because her brain could not sustain both stress and gratitude at the same time. Her disciplined approach helped her and serves as a valuable lesson for all of us.

What are you grateful for? That you have a noble profession? That your expertise is valued? That your work has meaning and impact? That you contribute to a high-performing team? That you are part of an organization that prioritizes both its employees and clients?

In every circumstance, there are both reasons to complain and to celebrate. You have a choice: to perceive those moments as threats or as appreciations. Will you choose stress, or will you choose gratitude?