2 min readI Hired A Technician
by Guy Gage | April 12, 2020 | Business, Client Experience, Performance, Personal Management

My Experience
In an earlier day, before I knew better, I had an experience that I will never forget. It taught me that, instead of an advisor, I hired a technician.
A gift of stock was given to me by an old, living relative. Being ever thankful, it was enough to finally push me over the edge to find an advisor to guide me in all things financial. A particular individual was recommended to me and, upon interviewing him, seemed like a good one who could help me. He emphasized that he wasn’t a broker; he was a financial advisor. Good to hear.
After reviewing my goals and total financial position, his first recommendation was to diversify the stock gift and he would give me some options that would both grow and protect my holding. After some discussion, we agreed on a plan and he executed the sale and purchases.
My Disappointment
All seemed fine until I received my year-end statement that showed I had incurred an ENORMOUS tax bill as a result of this one recommendation. I was totally surprised and confused by it. Upon inquiry, my “advisor” explained that the stock gifted to me was purchased 30 years ago, meaning that the appreciated value was to be taxed upon its sale. Do you know how unhelpful his lame attempt was to educate me on the tax law? Was that supposed to assuage my gut-punch? Why hadn’t that been a part of the conversation? Why didn’t we discuss some alternative strategies to prevent a huge, lump sum payment to the IRS? What other ideas did he have?
I will own up to my part: I placed too much trust in my “trusted advisor.” That was my error. I learned that just because someone tells me they are an advisor doesn’t make it so.
Your Opportunity
As you reinvent or refine your career to the new reality (and I hope you are because there is no more horizon on your previous trajectory), please remember that your clients need a technician less and less, especially because of the advancement of AI, robots and other technologies. You will never be able to compete as an assembly line worker producing compliance documents, regardless of your expertise and experience. In short order, you will no longer enjoy the fees that your clients pay you now.
What clients need and want from you—and value most—is someone who sees the big picture, understands the ramifications of various options and clarifies the risks associated with opportunities. They want someone to discuss the big questions for which there are no right answers or sure predictions. Only then will your solutions be trusted and considered highly valuable.
You can be that one. You must be that one. This is your opportunity to step into the advisor role where you make your mark on the world. Let this aspiration direct every moment of your work and your career. And PLEASE—don’t let your clients think that, instead of an advisor, they hired a technician.
Read Related Blogs:
Igniting a Spark in Your Team Through Gratitude
As CPA’s, our days are often consumed by numbers and deadlines. Adding a bit of intentionality is all it takes to ignite a spark in your team that can transform your practice into a vibrant, motivated workplace. Gratitude is one catalyst for this energy. By weaving...
Protect Your Attention
As we've written and said so many times (here, here and here), no one aspires to be mediocre. Everyone wants to do well. So why don't we? A major reason is we aren't protecting our attention. Our attention is precious and it’s a huge influence in our progress in...
From Sprint to Strategy: Recharge, Reorganize, and Show Up Stronger for the Next Season
You’ve crossed the finish line of another sprint - now comes the moment to pause, breathe, and regroup. The tricky part? The period before year-end often feels like another race in disguise. As firm leaders, you can either get swept up in the rush or choose to use...

