Be Inspired

I just returned from the 2023 Engage Conference in LV last week. It was great to see friends and hear about the latest practices, technologies and transformations in the profession. Being around 3500 talented, inspired professionals is truly invigorating.

Be Engaged

As Susan and I presented our sessions, we noticed the incredible talent represented, and we wondered about their roles in their home firms. How are they treated and rewarded by their leaders? It is likely that they are the go-getters—the ones who want to be involved and make things happen. They demonstrate energy and apply discretionary effort to their work and the firm’s success. They not only show up, they step up. They typically have aspirations for excellence and contribution.

As a result, they receive bonuses, time off, top drawer training, promotions, and other perks that recognize and appreciate their extra effort and results.

Earn Privileges

This led me to consider the hundreds of thousands who were not in attendance. Why were they not there? Would they feel out of place among such an august group? Did they even want to attend? Did their leaders even think they would benefit? I realize not everyone can attend this kind of conference. But the ones who do attend have earned the privilege of these opportunities.

It’s interesting to me that those who are less engaged want to receive the same rewards and recognitions as the fully engaged ones, even though they haven’t earned them. They believe they are being treated unfairly if their rewards are less. The thinking seems to be, “Because they got a trophy, so should I.”

Value Input

This creates a difficult situation for decision-makers. In the interest of preserving cultural harmony and higher retention, managers and leaders may be less willing to deal with this obvious inequity. Do they have frank and honest conversations with everyone about how they are doing and where they stand? Or do they lie low and lead everyone to believe that this is “Lake Wobegon?”

In addition to having honest conversations, leaders must also create a motivational environment where more people are encouraged, challenged and supported to stretch their career horizons and aspirations. How can everyone experience a sense of fulfillment in a purposeful career?

The message is clear: to groom more talented professionals worthy of significant opportunities. High expectations. Honest feedback. Recognize and reward.