Category: Business, Leadership, Performance

The Professional Skills Advantage

For years, the accounting profession has focused on becoming more efficient. Don’t get me wrong, efficiency matters. Technology is helping us automate work, analyze information and do more in less time. But efficiency alone isn’t going to build the firms we want for...

Lead Through Uncertainty

In a recent firm presentation, we explored what leadership looks like today. One thing is clear: this is a new day, very different from the environment in which most firms operated over the last 50 years. The pace of change is extraordinary. No sooner do we absorb and...

What Comes After Technical Expertise?

Technical expertise has been the foundation of the accounting profession. And it should be. It’s the knowledge, accuracy, and judgment CPAs bring to their work that make this profession one of the most trusted. But the world around us is changing. Technology is making...

Trust Is Built From the Inside Out

When we talk about trust in our profession, we usually think about our clients or the integrity of the work we do. And that’s appropriate. CPAs have long been recognized as one of the most trusted professions, and that’s something worth protecting. But...