1 min readMANAGE AND MOTIVATE 21ST CENTURY CPAS (MAY, 2014)
by Guy Gage | February 3, 2014 | Resources & Events, Speaking Topics
Most CPA firm leaders manage and motivate their professionals using practices that were developed for an industrial workforce. Those practices were effective with assembly line workers, but not with knowledge workers. Drawing on the science of human motivation and current management theory, this presentation will identify the key practices that are especially effective with 21st century knowledge workers.
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