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MANAGE AND MOTIVATE 21ST CENTURY CPAS (MAY, 2014)

MANAGE AND MOTIVATE 21ST CENTURY CPAS (MAY, 2014)

Most CPA firm leaders manage and motivate their professionals using practices that were developed for an industrial workforce. Those practices were effective with assembly line workers, but not with knowledge workers. Drawing on the science of human motivation and current management theory, this presentation will identify the key practices that are especially effective with 21st century knowledge workers.

Written by Guy Gage

Guy Gage is the owner of the PartnersCoach, a coaching and consulting firm to professionals in private practice. Holding a license in counseling and a certificate in human performance improvement, he has consulted with and coached professionals for almost 20 years, guiding them to increase their effectiveness and career satisfaction. Website: http://www.partnerscoach.com